“Don’t be afraid to get creative and experiment with your marketing.” – MIKE
Did you know that YouTube has been around since 2005, and second largest search engine? YouTube is a very powerful tool for marketing, but many of us have not taken full advantage of the platform for marketing. It’s unfortunate for those companies and marketer which is still far away from YouTube because video is such a powerful medium and millions of people watch YouTube every day.
In fact, it has been estimated that 1 billion people use YouTube, $4 billion estimated 2015 revenue, 4 billion video views on YouTube per day.
I know video creation can take a lot of time and efforts. In this Article, I will cover all app marketing strategies that are available to app developers and publishers and give you some ideas on how to promote your app through this most powerful platform.
“YouTube is becoming much more than an entertainment destination” – chad Hurley
- Create a Content Strategy:
“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.” – Sierra Bailey
The simplest things are often the most difficult. This is the toughest part is to figure out what kind of video content you will create. If you are not have any idea for what kind of videos to create, here I will suggest you few ideas:
- Find out what is your working niche?
- Why is your app different and awesome from others?
- Tutorial videos do well on YouTube…what can you teach?
- Promote Your App
So don’t forget to do the following and promote your App on YouTube:
- Create a cool demo video
- watermarking your video
- Talk about your app features, functionality, and future updating.
- Create an App screen to promote your app
- Setup short links via your website or Bitly to make it easy for people
Don’t go overboard with promotion because it will have a negative impact on the user experience.
YouTube is full of various functionality and feature. YouTube allows you to have a separate trailer for new visitors and returning visitors. Take advantage of this and promote your App.
- Optimize Your Meta Data
If you understand App Store Optimization or SEO, then a lot of these ideas will be familiar to you. But there are some things about video optimization that are unique to YouTube. Consider the following element for optimizing your Video on YouTube.
- Keyword Research
- Video keywords
- Video description
- Channel Name
- Comment on Related Videos:
“Give respect take respect” Commenting on other YouTube videos a very powerful technique of marketing your video you can leave a meaningful comments on related videos can help bring people to your channel too. Be sure to add value to the conversation and don’t say: “great video,” just to get a link. But if you leave a good comment and you have keywords in your channel name, people interested in the topic just might visit your channel.
- Use YouTube Ads:
Let’s take a look at YouTube paid ads. There are five types of ads on YouTube.
- Display Ads
The first ad on YouTube is a display ad, which appears in the upper right corner of the screen. It is a simple image and only appears on desktop computers.
- Overlay Ads
The second ad, overlay ads are banners that appear at the bottom of each video.
- Skippable Video Ads
This ad always too costly. Video ads might not be in the budget of every company, Skippable ads can appear at the beginning, middle or end of a video and people can choose to skip the video after five seconds.
- Non-Skippable Video Ads
Non-skippable ads can be up to 30 seconds long and can also appear at the beginning, middle or end of a video.
Did we miss anything? If you have a great YouTube marketing strategy that you would like to share, let us know in the comments below.
About the Author:
Ashish Sharma is a Key Account Manager building new business tie ups at WeDigTech – A award winning Mobile App Development Company in India. Focused on helping enterprises StartUps from domestic to MNCs. WeDigTech also Ranked Number one in Jaipur for Mobile app development company in Jaipur keywords. Feel free to contact.So stay tuned and register below, in order to not miss future App Marketing News and Tips.